Hatari x Habits Design Studio จัดนิทรรศการ "500 Cubic Meters of Wind: The Art and Power of Design" ณ Bangkok Design Week 2025

Hatari ร่วมมือกับ Habits Design Studio เปิดประสบการณ์ "500 Cubic Meters of Wind: The Art and Power of Design" สำรวจพลังแห่งการออกแบบและอารมณ์ ผ่านประสาทสัมผัสทั้งห้า ณ Bangkok Design Week 2025 

The immersive exhibition "500 Cubic Meters of Wind: The Art and Power of Design" is a collaboration project between Hatari and Habits Design Studio, an Italian design studio specializing in product design. This year, Hatari recreates the relaxing natural landscape of a meadow within a 500-square-meter glass room, with swaying grass fluttering in the powerful wind harnessed by Hatari fans. These fans, with stylish appearances that seamlessly blend with the surrounding environment, invite attendees to grasp the core concept of Hatari fans’ development – exploring the powerful relationship between engineered features and emotional connection in product design. Portraying the idea that design should consider multi-sensory experiences, rather than mere visual aesthetics, Hatari's exhibition offers a fully immersive experience that immerses attendees into a world of design that engages all five senses: sight, sound, smell, touch, and taste. 

The exhibition consists of three main sections to actively create the multi-sensory, tactile experience. Feeling the airflow generated by the fans, hearing the sound of the wind and the movement of the grass, and being among the surroundings will immerse the attendees in a multi-sensory journey. The exhibition also serves as a photogenic spot, perfect for capturing unique and memorable moments in an inspiring and visually stunning setting. 

Design Field:
A conceptual natural landscape featuring an array of Hatari fans, each positioned to demonstrate their powerful airflow. As the fans blow air, it visibly moves the grass placed throughout the field, showcasing the impact of wind and the energy harnessed by Hatari’s products. This dynamic display symbolizes the relationship between design, functionality, and nature. Design Library:
A curated collection of Hatari’s products, detailing the design process behind each one. Attendees will learn about the collaboration between Hatari and Habits Design Studio, gaining insights into how design influences the performance of each fan. This section highlights Hatari’s journey from concept to creation, emphasizing innovative techniques and technologies. Design Lab:
A showcase of four selected concepts from the first-ever collaboration between Hatari, Habits, and Chulalongkorn University. These concepts represent cutting-edge design and engineering, offering a glimpse into future possibilities and next-generation fans engineered for optimal performance and ease of use fit for new generation’s needs. 

Hatari is committed to developing products that combine design with functions tailored to everyday life. Mr. Tassaluck Panichatrakul, Research & Development Assistant Managing Director of Hatari Electric, stated, "Addressing the daily usage of fans in Thailand, Hatari focuses on developing products that are not only aesthetically pleasing for domestic interior but also functionally elevating for users' lifestyles, while not compromising the quality and durability. This year, the theme of Bangkok Design Week, 'Design Up+Rising: Facing Challenges with a Positive Twist,' underscores the importance of design that goes beyond beauty to play the significant role in driving life, society, and cities forward, aligning greatly with Hatari's philosophy." 

Ms. Chanya Panichtrakul, Sales and Marketing Assistant Managing Director, added, "This year, Hatari's exhibition aims to present the power of design through an immersive approach, showcasing Hatari's technology and potential. This exhibition allows attendees to learn the core idea behind the development of every Hatari product."