Harnessing The wind of change

Our History

The Beginning

Hatari's journey commenced as a humble fan repair shop, where our founder, Mr. Jun Wanavit, dedicated himself to servicing fans with utmost precision. His passion and commitment led to a pivotal turning point when an opportunity to study thousands of motors from Taiwan presented itself. Years of acquiring knowledge and expertise fueled Mr. Jun's ambition to venture into producing fans and plastic fan parts independently.

First Project

In 1990, Hatari Electric Co., Ltd. was established, marking the beginning of our contract manufacturing business for various Japanese brands. During this era, when fan frames were predominantly crafted from aluminum metal, Mr. Jun Wanavit's accumulated experience paved the way for groundbreaking knowledge in plastic molding. This innovation allowed us to produce fans using plastic, a departure from the conventional metal construction.

Expansion

Amidst the popularity of imported fans and electrical appliances from Japan, Mr. Jun Wanavit, at the age of 52, identified a burgeoning market for fan sales in Thailand. Recognizing the scarcity of local competitors, he seized the opportunity to create our own brand, 'Hatari.'

Our company at glance

The choice of name was deliberate, giving it an imported-from-Japan aura and positioning it as a symbol of high-quality craftsmanship. This marked the inception of Hatari as a Thai-produced brand, perfectly aligned with the needs of a tropical country like Thailand, where every household deemed a fan a necessity for cooling in the prolonged summer.

The Future

Not limited to our own products, Hatari also became a key player in producing parts for other fan brands. Remarkably, approximately 90% of the components in a Hatari fan are produced in-house, a testament to our vertical integration. This has allowed the Hatari fan business group to amass an annual revenue exceeding 10 billion baht, establishing itself as a leader in the fan market and enjoying enduring popularity in Thailand for over three decades..

Our company at glance

Hatari's fan business operates through two main entities under the Wanavit Group, each specializing in distinct aspects of our operations: manufacturing and distribution.

Hatari’s Electric Co., Ltd.

Hatari Electric Co., Ltd. serves as the key distributor for Hatari fans, catering to markets both within and outside Thailand. Our commitment extends beyond sales, encompassing post-sales services, contributing to an annual revenue exceeding 10 billion baht.

WanavitManufacturing Co., Ltd.

Wanavit Manufacturing Co., Ltd. operates as our primary manufacturing hub, crafting Hatari fans with precision. Additionally, we extend our expertise through OEM services, providing quality fan manufacturing for other brands.

At Hatari, our vertically integrated approach, facilitated by these two cornerstone companies under the Wanavit Group, ensures the seamless production and distribution of our fans. The synergy between Hatari Electric Co., Ltd. and Wanavit Manufacturing Co., Ltd. reinforces our position as a leading player in the fan industry, with an unwavering commitment to quality and innovation.

The brand is poised to fortify its global presence by strengthening its export portfolio, especially in Southeast Asian countries such as Vietnam, Cambodia, and the Philippines, where climates are similarly hot and humid. These markets offer high growth potential, driven by economic factors and increasing populations. Hatari is dedicated to enhancing the manufacturing and product design segment to craft modern and sophisticated designs that cater to diverse customer needs, providing matchless options with practical and innovative features.

Brand vision

We pride ourselves not to be only the Wind of Solutions to improve the world’s living quality, but the Wind that always move forward to overcome more life dilemmas in order to provide more joyous living for all. Hatari Electric: Harnessing the wind of changes.

THE WIND THAT TAKES  YOU FURTHER

Our Value

Together, these values form the cornerstone of Hatari. We embrace the wind of change, harnessing innovation with determination and responsibility. Redefining comfort and sustainability, our electric fans are not just products; they are a breeze of proactive excellence. Join us in the journey, as we harness the wind of change for a cooler, brighter tomorrow.

Proactive

approach to innovation: anticipating your comfort needs and staying ahead of the curve. We consistently deliver energy-efficient, smart, and stylish fans in order to embraces your future of comfort.

Determine

to set new standards: Our dedication to customer satisfaction ensures that your cooling experience is unmatched, while our partnerships are built on trust, collaboration, and shared success.

Responsible

at our core: Responsibility extends beyond our products to embrace people and community.. Our responsibility transcends cooling solutions; it encompasses community engagement, supporting local initiatives, and creating a meaningful difference.